69
9
2
Level1
1
0
My crew and I were looking for a chilled place in WC for happy hour on Friday night. Got drawn by the music into this alley Swatow Street, hidden was a little gem called Bread & Beast. The friendly staff saw us spoofing around outside and approached us to give us an intro to the place. We thought it was a new joint, couldn't believe it had been around for over a year and we never heard about it. Anyways, we tried their new bar snack menu and their collaborative beer with Hitachino - the Drunken
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My crew and I were looking for a chilled place in WC for happy hour on Friday night. Got drawn by the music into this alley Swatow Street, hidden was a little gem called Bread & Beast. The friendly staff saw us spoofing around outside and approached us to give us an intro to the place. We thought it was a new joint, couldn't believe it had been around for over a year and we never heard about it. Anyways, we tried their new bar snack menu and their collaborative beer with Hitachino - the Drunken Rooster, which was impressively on point. The Beast Fried Chicken (B.F.C.) which was paired with a homemade ginger scallion aioli, sweet soy and chili sauce, was an ingenious play on the Hainanese style chicken sauce. The next dish Lap Cherng Mac & Cheese was similarly brilliant. Rather than using bacon, the chef adopted a more local ingredient Lap Cherng, which imbued a familiar sweetness that cuts through the richness of the cheese. We also had the Southern Fried Tiger Prawns and Crispy Brussels Sprouts, all on point. The highlight of the night though was definitely the churros. Gosh I'm a sucker for churros, but haven't had many good experiences in HK. Glad I gave this a try, this one definitely delivered. Crunchy on the outside, piping hot in the inside, dusted with cinnamon sugar and drizzled with nutella. Decadent but not overly. The band which was the initial reason we came by was another bright spot. Music and vibe no doubt play a big role in the dine in experience. The band, though not exceptionally virtuoso, was nevertheless a joy as they more than compensated with their passion and showmanship. The band was supposed to end at 9pm but upon guests' repeated requests for encore, they ended up jamming till 9:30pm. We stayed behind and allowed ourselves to enjoy a couple more locally brewed craft beer on draught. We peaced out, slightly tipsy, rather sensually fulfilled, and very satisfied. 
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Date of Visit
2017-05-05
Waiting Time
10 Minutes (Dine In)
Spending Per Head
$200 (Dinner)
Recommended Dishes
  • B.F.C.
  • Churros
  • Lap Cheung Mac & Cheese
  • Drunken Rooster
  • Craft Beer
Level1
1
0
I rarely walked across the lanes and alleys in Wanchai. But I knew that lots of the hidden gems are just right there awaiting us. And cause I had to work on Sat and so would like to treat myself a nice meal after work. Was supposed to have a jap curry rice my frd suggested me on the same street (Swantou Street) but cox they closed at 3pm on Sat and so I walked a bit further and saw this more about the western-style restaurant. (Just made me recall the days in Aussie). Whilst I was looking at the
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I rarely walked across the lanes and alleys in Wanchai. But I knew that lots of the hidden gems are just right there awaiting us. And cause I had to work on Sat and so would like to treat myself a nice meal after work. Was supposed to have a jap curry rice my frd suggested me on the same street (Swantou Street) but cox they closed at 3pm on Sat and so I walked a bit further and saw this more about the western-style restaurant. (Just made me recall the days in Aussie). Whilst I was looking at the menu and deciding what to grab for, a guy who was very attentive came out and explained their signature dishes very detailedly. (this attentiveness has always impressed me). And so I just listened to him and ordered the Ngau-Nam Wich. After that, the guy led me to a nice seat which I could enjoy their band's live music during the lunch. Impressive service right haha. The waiting time for the Ngau-Nam Wich was a bit long for like 10 mins but coz they had music which I could enjoy during the wait and so that was okay. Whilst the food was ready, they wouldnt deliver it to my seat and that I had to go pick up the sandwich at the counter myself (which I didnt expect that for a dine-in service.. hmm). The Ngau-Nam Wich WAS YUMMMM. The music was also great. The overall ambiance was really really NICE, absolutely perfect for after-work enjoyment. The guy even told me that they would have the LOBSTER ROLL soon. So keep an eye for that!! Highly recommended. 
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Date of Visit
2017-04-29
Dining Method
Dine In
Spending Per Head
$88 (Lunch)
Recommended Dishes
  • Ngau-Nam Wich
Level4
896
0
諗咗好耐今日lunch time 食咩好呢,最後去左試下fusion三文治。呢間野有我最鐘意食既脆身包,今次試咗兩隻包,Kentucky San ($78) 個炸雞岩岩炸起,又熱又炸,雞肉juicy,配上平時食壽司果啲薑片,酸酸地加埋蛋黃醬 ,味道好特別但又出奇地夾。Ngau Lam wich ($78) 係越色三文治,裡面用咗12小時慢煮既牛腩,入味又唔韌,配上白蘿白同蔥粒,非常之好食,仲有啲似食緊越南河粉既感覺。嗌 Combo 時記住選擇Lenoon Fries (+$32) ,對我而言佢個薯條簡直係鎮店之寶呀!講明fusion,呢個又點會係一般既薯條呢?薯條配上大阪燒汁,蛋黃醬 ,木魚碎,同仲有隻半熟蛋。不得了不得了,記住督爆隻蛋撈落條薯條度食(講起又想食)。聽落個配搭好古怪,但食落真係好鬼好食,就算唔嚟食三文治都建議去試下個薯條!
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諗咗好耐今日lunch time 食咩好呢,最後去左試下fusion三文治。

呢間野有我最鐘意食既脆身包,今次試咗兩隻包,Kentucky San ($78) 個炸雞岩岩炸起,又熱又炸,雞肉juicy,配上平時食壽司果啲薑片,酸酸地加埋蛋黃醬 ,味道好特別但又出奇地夾。Ngau Lam wich ($78) 係越色三文治,裡面用咗12小時慢煮既牛腩,入味又唔韌,配上白蘿白同蔥粒,非常之好食,仲有啲似食緊越南河粉既感覺。

嗌 Combo 時記住選擇Lenoon Fries (+$32) ,對我而言佢個薯條簡直係鎮店之寶呀!講明fusion,呢個又點會係一般既薯條呢?薯條配上大阪燒汁,蛋黃醬 ,木魚碎,同仲有隻半熟蛋。不得了不得了,記住督爆隻蛋撈落條薯條度食(講起又想食)。聽落個配搭好古怪,但食落真係好鬼好食,就算唔嚟食三文治都建議去試下個薯條!
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(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Date of Visit
2017-04-03
Dining Method
Dine In
Spending Per Head
$100 (Lunch)
Recommended Dishes
  • Lennon fries
Level4
387
0
2017-04-20 568 views
今日去左灣仔食飯,見到有間主打三文治的餐廳,好有外國style,就去食個lunch!!餐廳有吧枱,最岩飲酒傾計。lunch有combo set,價錢好抵食呀!grapefruit soda。酸甜soda冰凍,最岩配三文治啦!叫左個veggie既三文治。麵包香脆鬆軟,有別一般乾硬的質感,有滿滿的蔬菜餡料,醬汁微辣,完全唔覺單調。欣賞極豐富的蔬菜,最鐘意有avocado啦叫多左2個小食。有木魚溫泉蛋薯條,蛋漿配薯條,加上木魚,西日做法好欣賞。另有炸蓮藕片,脆卜卜加上微甜醬汁,愈食愈停唔到口。
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今日去左灣仔食飯,見到有間主打三文治的餐廳,好有外國style,就去食個lunch!!
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餐廳有吧枱,最岩飲酒傾計。
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lunch有combo set,價錢好抵食呀!
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grapefruit soda。
酸甜soda冰凍,最岩配三文治啦!
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叫左個veggie既三文治。
麵包香脆鬆軟,有別一般乾硬的質感,有滿滿的蔬菜餡料,醬汁微辣,完全唔覺單調。欣賞極豐富的蔬菜,最鐘意有avocado啦
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叫多左2個小食。
有木魚溫泉蛋薯條,蛋漿配薯條,加上木魚,西日做法好欣賞。另有炸蓮藕片,脆卜卜加上微甜醬汁,愈食愈停唔到口。
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Dining Method
Dine In
Level4
327
0
2017-04-20 312 views
今日一個人去左灣仔區食Lunch,行行下見到有間外國味道濃厚既餐廳,主打手工麵包,行中西混合菜路線,夠哂特別樓底高裝修夠哂外國特色Lunch有lunch set提供,價錢好合理呀!叫左枝grapefruit soda。冰凍soda清甜開胃,配麵包最岩啦叫左個Kentucky San。香炸雞排炸得香口香脆,炸粉夠薄雞肉嫩滑多汁最愛mayo sauces,甜甜的好開胃,夾左好多蔬菜唔會覺得好膩。另外叫左個木魚溫泉蛋薯條,西日混合薯條配木魚碎香口帶點咸香,溫泉蛋先喺精華。
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今日一個人去左灣仔區食Lunch,行行下見到有間外國味道濃厚既餐廳,主打手工麵包,行中西混合菜路線,夠哂特別
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樓底高裝修夠哂外國特色
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Lunch有lunch set提供,價錢好合理呀!
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叫左枝grapefruit soda。
冰凍soda清甜開胃,配麵包最岩啦
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叫左個Kentucky San。
炸雞排炸得香口香脆,炸粉夠薄雞肉嫩滑多汁
最愛mayo sauces,甜甜的好開胃,夾左好多蔬菜唔會覺得好膩。另外叫左個木魚溫泉蛋薯條,西日混合
薯條配木魚碎香口帶點咸香,溫泉蛋先喺精華。
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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Decor
Service
Hygiene
Value
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Dine In
Level1
1
0
The waiting time for food is equivalent to a tram stuck in traffic. Unacceptable to visit during lunch hour in a commercial district. Will never come back again. We only Jane an hour for lunch and the wait time is 45 mins?? One of the operation staff called in sick doesn't mean that it's acceptable. You can at least tell the people about the wait before they order.
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The waiting time for food is equivalent to a tram stuck in traffic. Unacceptable to visit during lunch hour in a commercial district. Will never come back again. We only Jane an hour for lunch and the wait time is 45 mins??

One of the operation staff called in sick doesn't mean that it's acceptable. You can at least tell the people about the wait before they order.

(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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Decor
Service
Hygiene
Dining Method
Dine In
Level3
82
0
2017-03-05 616 views
Purely on the basis that I have a friend called Lennon we decided to try the Lennon fries here following a top 5 fries review on lifestyleasia. We went on a Saturday afternoon and the place was quite quiet. Some light music in the background was nice. Staff were really helpful in explaining the choices in English to us. We were also in happy hour so drinks were discounted and they have a good selection of crafty ales. I chose the milk stout ($45 happy hour) which was nice although a disappointi
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Purely on the basis that I have a friend called Lennon we decided to try the Lennon fries here following a top 5 fries review on lifestyleasia.

We went on a Saturday afternoon and the place was quite quiet. Some light music in the background was nice. Staff were really helpful in explaining the choices in English to us. We were also in happy hour so drinks were discounted and they have a good selection of crafty ales. I chose the milk stout ($45 happy hour) which was nice although a disappointingly small size. Wife chose the hitachino lager.

So to the food. I asked for the fries without mayo. It came quickly and was delicious. The bonito flakes were still moving when it arrive. The sauce at the bottom was delicious. Some kind of Japanese gravy. The 63 degree egg on top was not what I expected as the yolk was cold. I'm sure I've had this Onsen egg style before where it was warm. However once broken into and mixed with the fries you couldn't tell. It was delicious.

Wife chose the fried brussel sprouts. She said they were delicious but as a brussels hater I just tried the sauce. Have to say it was all delicious.

A very enjoyable experience and nice to get well thought of food at bank friendly prices. Will definitely return.
Lennon  fries 
$30
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Fries  Brussels 
$68
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(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Date of Visit
2017-03-04
Dining Method
Dine In
Spending Per Head
$80 (Lunch)
Recommended Dishes
Lennon  fries 
$ 30
Fries  Brussels 
$ 68
Level3
48
0
2017-02-28 1289 views
去汕頭街隨便搵野食結果搵左呢間佢係賣好多特色三文治嘅 特色到一望個全英文menu唔太睇得明 結果還是請店員解釋下諗完一輪後就叫左🔹Birdman($78)Crispy fried chicken, Spicy Mayo, Pickled grape唔落醃青瓜改落醃提子好有趣😂其實唔係好食得出提子有醃過 但係加落去都幾fresh嘅 而且雞排炸得幾香脆 個醬都好好食🔹Ur veggie welcome($88)Hickory smoked eggplant, Chipotle yogurt, Hummus, Avocado, Alfalfa Sprouts, Pickled carrot講真睇完都唔係好知個包有咩🙈只知到食落第一啖有啲草青味 個食食下又幾好食喎😂🔹Chicken Skin Chips($30)呢個好食啊啊啊炸得香脆又唔油 下面有啲沙律菜俾大家清新一下 正啊飲品方面叫左🔹apple and cinnamon soda?(好似係)一開始肉桂味好勁 但過左陣啲冰溶翻啲就易接受好多🔹flat white本來唔打算叫咖啡的 但逢星期一原來有優惠 叫一份三文治就可以送一杯咖啡雖然係送嘅
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去汕頭街隨便搵野食結果搵左呢間
佢係賣好多特色三文治嘅 特色到一望個全英文menu唔太睇得明 結果還是請店員解釋下
諗完一輪後就叫左
🔹Birdman($78)
Crispy fried chicken, Spicy Mayo, Pickled grape
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唔落醃青瓜改落醃提子好有趣😂
其實唔係好食得出提子有醃過 但係加落去都幾fresh嘅
而且雞排炸得幾香脆 個醬都好好食
🔹Ur veggie welcome($88)
Hickory smoked eggplant, Chipotle yogurt, Hummus, Avocado, Alfalfa Sprouts, Pickled carrot
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講真睇完都唔係好知個包有咩🙈只知到食落第一啖有啲草青味 個食食下又幾好食喎😂
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🔹Chicken Skin Chips($30)
呢個好食啊啊啊
炸得香脆又唔油 下面有啲沙律菜俾大家清新一下 正啊
飲品方面叫左
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🔹apple and cinnamon soda?(好似係)
一開始肉桂味好勁 但過左陣啲冰溶翻啲就易接受好多
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🔹flat white
本來唔打算叫咖啡的 但逢星期一原來有優惠 叫一份三文治就可以送一杯咖啡
雖然係送嘅質量依舊好☺拉花拉得幾用心
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(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Dining Method
Dine In
Recommended Dishes
  • Birdmen
  • Chicken  skin  chips
Level1
4
0
2017-02-17 623 views
Foods good, but wait is around 30-45 minutes at lunch because they're too busy packing up online dining platform orders. Then gave me the wrong order, so I had to go grab something quick around the corner. Plus they don't actually carry half the stuff on their menu. Plenty of pissed off customers sitting around, which made the atmosphere that much more pleasant. Not really efficient for Hong Kong standards and a wonderful waste of time.
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Foods good, but wait is around 30-45 minutes at lunch because they're too busy packing up online dining platform orders. Then gave me the wrong order, so I had to go grab something quick around the corner. Plus they don't actually carry half the stuff on their menu. Plenty of pissed off customers sitting around, which made the atmosphere that much more pleasant. Not really efficient for Hong Kong standards and a wonderful waste of time.
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Decor
Service
Hygiene
Waiting Time
45 Minutes (Dine In)
Spending Per Head
$250 (Lunch)
Level4
131
0
2016-12-17 1395 views
穿過囍帖街行到附近小巷被這家簡約時尚的裝潢吸引進去.  這裡雖店子小小, 但開放式座位和高枱設計, 滲透出悠閒輕鬆感覺.點了一份 Birdman Sandwich ($78),  大大塊酥炸雞扒好脆口, 用上Spicy Mayo醬好搶味.  咬多兩啖可能會覺得少少鹹, 我就配份Mix Salad食平衡就剛好!嚟個Close up先! 雞扒夠厚, 面包外脆內軟, 最驚喜是夾著紅提子, 未食前見到夾提子在裡面覺得好奇怪, 當食落味道酸酸地, 夾上雞扒和Spicy Mayo出奇地夾, 推介一試!在店裡望出去又是另一番景色!  我想 Bread & Beast 就是這種意想不到的 Mix & Match 帶給 foodies 一番驚喜!
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穿過囍帖街行到附近小巷被這家簡約時尚的裝潢吸引進去.  這裡雖店子小小, 但開放式座位和高枱設計, 滲透出悠閒輕鬆感覺.
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點了一份 Birdman Sandwich ($78),  大大塊酥炸雞扒好脆口, 用上Spicy Mayo醬好搶味.  咬多兩啖可能會覺得少少鹹, 我就配份Mix Salad食平衡就剛好!
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嚟個Close up先! 雞扒夠厚, 面包外脆內軟, 最驚喜是夾著紅提子, 未食前見到夾提子在裡面覺得好奇怪, 當食落味道酸酸地, 夾上雞扒和Spicy Mayo出奇地夾, 推介一試!
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在店裡望出去又是另一番景色!  我想 Bread & Beast 就是這種意想不到的 Mix & Match 帶給 foodies 一番驚喜!
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(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Date of Visit
2016-12-15
Dining Method
Dine In
Spending Per Head
$100 (Tea)
Recommended Dishes
  • Birdman Sandwich
Level2
12
0
2016-11-27 1030 views
Great signature sandwiches, the mix of flavors is great. Simple, straight to the point menu, with a few unique choices, weekend options and great sides (fries are awesome). One of the best sandwiches I've ever had in HK.
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Great signature sandwiches, the mix of flavors is great. Simple, straight to the point menu, with a few unique choices, weekend options and great sides (fries are awesome). One of the best sandwiches I've ever had in HK.
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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DETAILED RATING
Taste
Decor
Service
Hygiene
Value
Date of Visit
2016-10-29
Waiting Time
5 Minutes (Dine In)
Spending Per Head
$100 (Lunch)
Recommended Dishes
  • NguaLamWich
  • LennonFries
Level4
275
0
2016-11-22 884 views
今日第一次來到這間位於灣仔小巷的三文治店買午餐食。Ngau Lam Wich $88 (buy one get one free discount) -> $44 12 hour slow cooked beef brisket, chu hao mayo, spring onions, pickled daison牛腩三文治 $88 (買一送一優惠)-> $44📝牛腩經過十二個小時慢煮後,肉汁非常香濃,而且一點都不韌😍😍;配上蔥粒和白蘿蔔,彷如吃牛坑腩般,只不過是配麵包而不是粉面。😂😂而且,因為輕輕煎香了外層,所以牛肉味道更香濃!👍🏻👍🏻是一個好好的中西cross over。😎😎醃製過的白蘿蔔又清甜又酸酸地,平衡了肉類的油膩感!味道:8/10性價比:10/10 (因爲有優惠)
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今日第一次來到這間位於灣仔小巷的三文治店買午餐食。

Ngau Lam Wich $88 (buy one get one free discount) -> $44
12 hour slow cooked beef brisket, chu hao mayo, spring onions, pickled daison

牛腩三文治 $88 (買一送一優惠)-> $44
📝牛腩經過十二個小時慢煮後,肉汁非常香濃,而且一點都不韌😍😍;配上蔥粒和白蘿蔔,彷如吃牛坑腩般,只不過是配麵包而不是粉面。😂😂而且,因為輕輕煎香了外層,所以牛肉味道更香濃!👍🏻👍🏻是一個好好的中西cross over。😎😎醃製過的白蘿蔔又清甜又酸酸地,平衡了肉類的油膩感!
味道:8/10
性價比:10/10 (因爲有優惠)
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Ngao  Lam  Wich
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(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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5 Minutes (Dine In)
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Lunch
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Coupon
Recommended Dishes
Ngao  Lam  Wich
  • 牛腩三文治
Level4
2016-10-19 1269 views
The Lennon Fries $38It is smothered in okonomiyaki sauce, kewpie mayo and topped with a 63-degree egg and dried bonito flakes. The toppings lend the fries a flavour profile of traditional Japanese savoury pancakes and the perfectly cooked egg and velvety yolk make for some great dipping action.
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The Lennon Fries $38
$38
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The Lennon Fries $38

It is smothered in okonomiyaki sauce, kewpie mayo and topped with a 63-degree egg and dried bonito flakes. The toppings lend the fries a flavour profile of traditional Japanese savoury pancakes and the perfectly cooked egg and velvety yolk make for some great dipping action.
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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Date of Visit
2016-10-18
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Dine In
Spending Per Head
$38 (Tea)
Recommended Dishes
The Lennon Fries $38
$ 38
Level4
1K
4
2016-10-13 999 views
今天到訪Bread and Beast,原來地址正正是喜帖街隔離的那條小街道,還記得六年前,PJ亦有拜訪過於這條街經營的囍帖印刷行,事隔六年,於灣仔這一帶,印囍帖這行生意已差不多完全絕跡。Bread and Beast 以前是一間專做catering的公司,以往在多個場合都有吃過他們的出品,最近得知他們開了餐廳,於是便前來幫襯。印象中,他們的麵包三文治確實做得非常不錯,今天前來,發覺他們推出了新口味,創作了賴尿蝦三文治,名字也抵死好玩,叫做HA-HA Piss off,雖然$128吃一件三文治真的有點貴,但畢竟三文治內有大大件的新鮮賴尿蝦肉,這樣計起上來,也不怎樣貴。除了甜美的賴尿蝦外,三文治內亦放了大量辣椒絲沙律,變得份外惹味。PJ都十分討厭吃硬麵包,但同時間也討厭濕粒粒的麵包,Bread and Beast的意大利麵包軟硬度適中,就算用來夾着爽滑彈牙的炸賴尿蝦吃,也不會吃至過分狼狽。餐廳也特別為食客奉上青島啤酒去配三文治。吃罷,我倆於灣仔閒逛了一會兒,畢竟這裏是阿P長大的地方,所有的街道都既熟悉且陌生.....
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今天到訪Bread and Beast,原來地址正正是喜帖街隔離的那條小街道,還記得六年前,PJ亦有拜訪過於這條街經營的囍帖印刷行,事隔六年,於灣仔這一帶,印囍帖這行生意已差不多完全絕跡。Bread and Beast 以前是一間專做catering的公司,以往在多個場合都有吃過他們的出品,最近得知他們開了餐廳,於是便前來幫襯。
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印象中,他們的麵包三文治確實做得非常不錯,今天前來,發覺他們推出了新口味,創作了賴尿蝦三文治,名字也抵死好玩,叫做HA-HA Piss off,雖然$128吃一件三文治真的有點貴,但畢竟三文治內有大大件的新鮮賴尿蝦肉,這樣計起上來,也不怎樣貴。除了甜美的賴尿蝦外,三文治內亦放了大量辣椒絲沙律,變得份外惹味。
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PJ都十分討厭吃硬麵包,但同時間也討厭濕粒粒的麵包,Bread and Beast的意大利麵包軟硬度適中,就算用來夾着爽滑彈牙的炸賴尿蝦吃,也不會吃至過分狼狽。餐廳也特別為食客奉上青島啤酒去配三文治。
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吃罷,我倆於灣仔閒逛了一會兒,畢竟這裏是阿P長大的地方,所有的街道都既熟悉且陌生.....
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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Date of Visit
2016-10-04
Dining Method
Dine In
Type of Meal
Lunch
Level4
2016-10-12 767 views
HA-HA Piss Off!Tsing Tao tempura Mantis shrimp, ginger salt, sweet shrimp paste mayonnaise, scallion and chilli slaw, CiabattaHK$109I was definitely excited to try The Ultimate Sandwich entry from Bread & Beast for a number of reasons. First, it’s a place that primarily does sandwiches, and I was more or less expecting that such a place would win. Second, their entry was by far the most distinctive. Out of the eight sandwiches competing, six had beef or steak of some sort, and the other was a po
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[Note to reader: this is one part of my 8-part review series on the Ultimate Sandwich Competition. Here’s a description of the contest: “Crave Magazine is partnering with The Forks & Spoons and online dining platform in search of Hong Kong’s best gourmet sandwiches. Eight of the city’s beloved delis and restaurants will battle it out to show us what they’ve got with their prized carby goodness, from classic Reubens to the reimagined Banh Mi.” I decided to hold my own (completely unofficial) contest, eating all the sandwiches and ranking them.

Rules: I just made up these rules, but I abided by them throughout the contest. Rule #1: Only one sandwich can be crowned The Ultimate Sandwich, and it must be one of the eight entrants. While Crave magazine is giving the award based on sales, my award is completely subjective, based on my own opinion. Rule #2: I must eat the sandwich exactly the way the restaurant serves it, with no additions or subtractions (unless they’re explicitly offered as a choice point): no sauces from the table, no salt, no pepper, nothing. Rule #3: Only The Ultimate Sandwich deserves a smiley-face review. If a restaurant pretends it has The Ultimate Sandwich, but then just has a regular old sandwich, then that restaurant is ipso facto only OK at best, and perhaps frowny-face at worst.]

HA-HA Piss Off!

Tsing Tao tempura Mantis shrimp, ginger salt, sweet shrimp paste mayonnaise, scallion and chilli slaw, Ciabatta

HK$109

I was definitely excited to try The Ultimate Sandwich entry from Bread & Beast for a number of reasons. First, it’s a place that primarily does sandwiches, and I was more or less expecting that such a place would win. Second, their entry was by far the most distinctive. Out of the eight sandwiches competing, six had beef or steak of some sort, and the other was a pork dip sandwich that was an homage to the French dip, which is also a beef sandwich. Finally, the picture of the sandwich was used as the promotional picture for the contest itself; that seemed like the kind of sandwich confidence needed from a winner.

We all know that the pictures McDonald’s uses in its advertisements don’t actually look like the burgers they sell. Of course, just because something is widely known doesn’t mean it’s right, and just because someone can legally get away with wildly misrepresenting their products doesn’t mean they’re morally allowed to do so. One thing you can say on McDonald’s behalf, at least, is that in broad, qualitative terms, the pictures are accurate. By ‘broad qualitative terms’ I mean the stuff in the picture is what’s on the burger, and when it says it’s made out of beef, it is.
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Let’s consider the HA HA Piss Off! in broad qualitative terms by looking at the promotional poster. (You can find a better version of this same image by googling the Ultimate Sandwich Competition, but as I don’t hold the rights to any such image, I’m making due with this one.) The first thing you notice is plentiful, plump, fried mantis shrimp. It’s noticeably mantis-shrimp-shaped: broad and flat with a gentle curve, rather than narrow with a tight curl like shrimp. Second thing is that it’s colorful: tons of bright green shredded scallions, some sliced red chilis are on top, and it sits on an overflowing bed of what might be cabbage, though nothing in the sandwich description really fits.
HA HA Piss Off
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Next, let’s think about the sandwich’s concept. Fried seafood + carby thing + mayonnaise-y thing is a classic dish. To return again to McDonald’s, the fish sandwich is one of the best things on the menu. It’s just a fried fish patty (Alaska Pollock, according to Wikipedia), with the Mickey D’s version of tartar sauce, on a plain bun. It’s mildly gross and sad, while also still being surprisingly alright. Then there’s one of my favorite meals of all time, the beer-battered fish taco, with cabbage slaw on a tortilla. So you can make this concept work, easily. Indeed, according to Bread & Beast’s serving-newspaper, “a great sandwich is a great meal between two slices of bread.” Fried seafood and coleslaw is a great meal (when done right), and putting it on good bread just amps the carby goodness.
HA HA Piss Off! (Interior)
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Alright, now let’s take a look at the sandwich. I didn’t rearrange or alter the sandwich in any way, I just opened it. The first thing you notice now is of course that it’s nothing like the photo, and not even in the same qualitative ballpark. The scallion chilli slaw is non-existent: no scallions, no sliced chilies. Second, the seafood is neither plump nor plentiful: about half of the sandwich has none. Does that look like a great meal between two pieces of bread? Finally, will you just look at the seafood for a minute? I’ve peeled off the breading:
Seafood
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Is that a mantis shrimp? It looks an awful lot like a shrimp shrimp. Those aren’t the same things, for instance, shrimp are more closely related to crabs than mantis shrimp. The mantis shrimp I know are wide and flat and not super curly: like the objects in the promotional picture. This just looks like plain shrimp. I’m not sure that it’s not mantis shrimp, but nothing in appearance, taste, texture, shape, and so on suggested it was so.
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Let’s talk about taste. As I said, it’s hard to make something terrible out of this. McDonald’s does fine with the filet-o-fish, for instance. The bread is nice for this: it is light and crisp. The cabbage (?) slaw is fine, a little bit of sweetness, not too mayonnaise-y, perhaps lacking a vinegar-y tanginess. The shrimp (?) are few and far between, so only about half the bites are going to be that. They don’t look as crispy as in the picture, they seem to have been pre-sauced with some sauce, likely the “sweet shrimp paste mayonnaise.” If you’ll notice, there are some brown saucy bits on the bread exactly where the shrimp are. I think the shrimp are dunked in a sauce before being put on, like sweet-and-sour shrimp. That’s a thing, but again it’s not the thing in the picture, and it makes the fried stuff soggier. Half the time you’re eating a coleslaw sandwich; the rest is alright, but it’s not better than a fish taco, or fish and chips, or most incarnations of fried seafood.

Finally, let’s talk about the sandwich with an eye to the competition. Unfortunately, the official Ultimate Sandwich Competition is decided by total number of units sold. Unscrupulous vendors will of course use the competition to get traffic in the door, use misleading advertising to encourage purchases, and deliver a half-hearted, sad-looking, ingredient-missing disaster. That’s what’s gone on here. Indeed, Foodie magazine ate a fake, misleading version of this sandwich at a media event, and named it #2 in their taste-test, whereas it comes in last among the sandwiches I had. Thus Bread and Beast was using both Crave and Foodie to unwittingly spread misinformation about their sandwich to drum up business. I will really be sad if they “win” the official competition, because people get tricked into buying this, thinking it’s something it’s not.

I have completely lost respect for this establishment. If this is their “Ultimate” sandwich, are their other sandwiches missing even more ingredients and even more falsely portrayed? One must assume so. I’m certainly not coming back—I couldn’t even convince my wife to come here this time, after our last only-OK experience, and now I can’t imagine convincing myself to come back, even if someone started a super-duper-double-no-takebacks Ultimate Sandwich Competition. I’m putting it last on my rankings, below even the sandwich that didn’t show up. At least I still respect Posto Pubblico.

Out of the first four competitors, only one shop, Knead, seemed like they were even making an effort to win this competition. I knew the HK sandwich scene was dire, but at this point, the competition was weighing on my soul. Luckily, there was some really good sandwiches to be had among the second half of the entrants.

(Highly Unofficial) Ultimate Sandwich Competition Results:

1. ***WINNER*** Bulgogi Roast Beef Sandwich – Jinjuu

2. Steak in Knead – Knead

3. Ultimate Smoked Pastrami & Cheese – Morty’s Delicatessen

4. Beef Bourguignon Banh Mi - Mrs. Pound

5. The Gentleman’s Sandwich – Beef & Liberty

6. Shanghai Dip – Second Draft

7. [Did not show] – Posto Pubblico

8. HA HA Piss Off! – Bread & Beast
(The above review is the personal opinion of a user which does not represent OpenRice's point of view.)
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