Over the past year, I saw newspaper vendors sitting in the streetss eating noodles from paper bowls from this chain. When my secretary mentioned that she liked these noodles, I had to try. The following review is based on take-away as I have not visited the outlet yet.
Their main attraction is noodles (there are different types) with "spring rolls" which are not traditional spring rolls but are really fish patty rolled in bean curd and fried. There is quite heavy seasoning. The taste is very captivating and texture very pleasant. The customer gets to choose the variety of noodles as well as soup base and the degree of chilli (if any). If chilli broth is what you opt for (and I recommend it), there is a great deal of chopped chilli, chilli oil and spices in the soup base, plus chives, green onions and bean curd. Makes a very flavourful and hearty lunch. Remember to have soup and noodles in separate containers for take-away as this prevents the noodles from getting soggy.