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2012-10-17
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Effectively, I came 2 months late.I first heard about The Genie Concept in around August when it took part in Table for Two Hong Kong's Healthy Summer Dining Experience (learn more about TFT at www.tablefor2.org.hk). Back then the drink being offered for the cause was fresh organic pineapple & kale juice which was pretty interesting yet I didn't make it in time to have a try.While the shop started off as one of HK's first establishments to provide fruit juice-based body cleanses (which cost at
While the shop started off as one of HK's first establishments to provide fruit juice-based body cleanses (which cost at least $600 per day but are still hugely popular), it also offers single retail-size cups of juices and smoothies for the health-conscious who ate not yet adventurous enough to venture into the world of juice detox.
The shop is located in New Street near the blooming chic cultural and culinary area in Sheung Wan. Tucked away among schools and funeral services shops (!), The Genie Concept (Genie) is a little green sanctuary. Simply decorated inside, you can sit in front of the 'window' in the shopfront for a leisurely sip of juice. Well, perhaps i was destined to have that fresh organic pineapple & kale juice, which was the Juice of the Day ($45) on the day I popped into Genie. (They have a fancy name for this: the Palm Tree.) Genie's juices are freshly pressed with a Norwalk hydraulic juicer which gently extracts the most out of raw fruits and vegetables so presumably the juices are very nutritional. Taste-wise, the combination of pineapple and kale isn't as weird as I originally thought (think the bitter-ish boiled kale that your mom made you eat, or the 芥蘭 from noodle shops), the bitterness isn't there but rather the pineapple's sweetness takes the stage despite the juice's chlorophyll-rich appearance. Hey that means it's packed with antioxidants which are good for you!
I'd have to say while the prices for the juice cleanses are intimidating, this is a decent pit stop for that occasional system cleanup if you are around here. But if you're ready for the challenge, order through Genie's website or give them a call.
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